Using Online Chat for B2B Lead Generation

I have read a lot recently and been asked about the benefits of online chat for B2B lead generation.  This is something that we have never tried so I haven’t been able to give an answer.

We have decided to run a trial, we have 3 clients who we currently generate B2B leads for who have agreed to be part of this trial.  We are going to set up and manage chat on their websites for lead generation purposes.

As part of our standard lead generation campaigns we undergo lots of training with our clients so our staff are quite knowledgeable and can certainly engage visitors and have a meaningful dialogue with them.  We also have multiple staff who are trained up in our clients business so we can provide full chat support throughout the working day.

The trial is to see if by being proactive on a website and offering help and support to prospects we can increase the lead conversion rate.

As I said this is only a trial and we are starting it in May but we are very interested to see if it can work and if chat can increase B2B lead generation.

I will post the first set of results at the end of May and then for the next 2 months of the trial.  If anybody has any experience of online chat, from both a visitor or a user perspective it would be great to hear your feedback.