Inbound Marketing Follow-Up

Inbound marketing is a fantastic tool, but only if you follow up enquiries effectively

Inbound Marketing Follow Up

Inbound marketing follow up is essential for your B2B lead generation success. From our research 35% of all inbound enquiries, telephone, email and web, never get followed up. Forbes‘ findings were even worse from their testing of 10,000 companies; 71% of all internet leads were wasted and sales people take 46 hours and 53 minutes to pick up the phone and respond to a lead. And the sales rep who does call, only makes 1.3 call attempts before giving up and moving on. This research was from 2012 and recent research shows it is getting better, but only slightly.

When you think of this it is astounding, you have gone to the effort and expense of generating an enquiry and it is being wasted. Now I understand lots of the reasons for this, sales people are often busy and out on the road, the lead might not look promising, numerous people could follow it up and all think somebody else has, they come in out of hours etc. etc. All of these are valid but none of them are acceptable when somebody has gone to the effort of contacting you.

For a low monthly cost we can take away this for you and guarantee that all enquiries will be followed up within 30 minutes, during office hours.


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