What makes the Perfect Sales Campaign? Step 2: Build the List
The Perfect Sales Campaign requires strategic planning, pro-active follow-up and consistent review.
We’ve outlined the 6 key steps to help create and execute your Perfect Sales Campaign in our latest Infographic: www.shortlistmarketing.co.uk/perfect-sales-campaign/
In this video our Managing Director, Phil Richardson, discusses the second step: Building the data
You’ve done your research and know your perfect customer, but does your database contain these key decision makers? Let’s look at the action needed for step 2 of the Perfect Sales Campaign.