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Why the telephone is still your most valuable lead generation asset

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Posted by Hannah Cresswell

What makes the Perfect Sales Campaign? Step 2: Build the List

The Perfect Sales Campaign requires strategic planning, pro-active follow-up and consistent review.

We’ve outlined the 6 key steps to help create and execute your Perfect Sales Campaign in our latest Infographic: www.shortlistmarketing.co.uk/perfect-sales-campaign/

In this video our Managing Director, Phil Richardson, discusses the second step: Building the data

You’ve done your research and know your perfect customer, but does your database contain these key decision makers? Let’s look at the action needed for step 2 of the Perfect Sales Campaign.

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Perfect Sales Campaign Step 1

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The Perfect Sales Campaign – Step 1 Pre-Campaign Research