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Why the telephone is still your most valuable lead generation asset

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Posted by Hannah Cresswell

The Perfect Sales Campaign – Step 3: Create the Content

The Perfect Sales Campaign requires strategic planning, pro-active follow-up and consistent review.

We’ve outlined the 6 key steps to help create and execute your Perfect Sales Campaign in our latest Infographic:

In this video our Managing Director, Phil Richardson, discusses the third step: Creating the content

What information do you want to get in front of your target market? It’s critical to create content that reflects your buyer’s issues, desires and pains to generate meaningful engagement.

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The Perfect Sales Campaign – Step 2 Build the List