Lead Generation Training

Lead generation is crucial to the success of any organisation, so often I’ve seen companies looking at their sales pipeline, or lack of it and having a mad rush to generate new opportunities.  This usually put everybody involved in a panic and often generates poor quality opportunities or too many of them to be followed up effectively.

Our approach to lead generation is to develop and manage a pipeline of quality opportunities than convert into a constant supply of sales leads for yur sales team.  Doing this however is easier said than done, there are 1001 ways to generate leads, our courses guide you through them and together w look at which ones are right for you.

Our cousrses cover a number of topics including;

An introduction to lead generation – this is aimed at companies who are just starting out on new business lead generation or those who haven’t had much success with it in the past.  Often companies come along who have grown through word of mouth and now want a faster rate of growth or to penetrate new markets.

Lead generation for high capital expenditure products – For many companies, especially those with expensive or complex products, the sales cycle is very long.  This in turn usually means the lead generation cycle is also very long, how do you manage this effectively to generate sales leads.

Online lead generation- Facebook, Twitter, Linkedin, SEO, Adwords, etc., the list goes on.  All of these can be used for B2B lead generation, but which ones are right for you and high much budget and effort should you put into them to get an ROI.  By the end of this course you will have begun your online lead generation.

Integrating traditional lead generation with online techniques- Your lead generation activity should be integrated across all mediums, this save time, effort and increase returns.  But how do you do this, this course gives you the ideas and tools to dramatically improve your lead generation.