Social Media and Online Training

Since the dawn of civilisation businesses have marketed themselves to increase sales.  Over the last few years we have seen a change to the marketing landscape for B2B businesses with the inception of social media and online marketing.  Social media and online marketing cannot be ignored by B2B brands and need to be included in your marketing mix.

Shortlist Marketing’s social media and online training courses are designed to give you an understanding of these new marketing channels, the benefits that you can achieve, the issues around social and online marketing and the techniques for implementing them.

These courses are about getting you and your business ready for the challenge of this social media revolution.

Course Overviews

An introduction to Social Media – 1 day training course

This course is aimed at B2B organisations that have dabbled or thought about starting social media marketing for their company.  During this full day we will give an introduction and overview to the different forms of Social Media, investigate the benefits and pitfalls, look at developing a social media strategy and give you the techniques you need to make this new media bring real benefits.

Setting up your social media infrastructure – 1 day workshop

This course is aimed at B2B companies that already have an understanding of Social Media and are now ready to progress to setting up their social media infrastructure.  This isn’t just the theories behind the media but a practical workshop setting your business up with the actual tools including Twitter, Linked-in, Facebook, blogs etc.

We will also look at pay per click advertising campaigns as well as analytical tools to understand which of your chosen media is performing and where you may need improvements.

You will leave this course with your social media infrastructure set up and the knowledge of how to use it to bring real benefits.

Because this is a practical course attendees need to bring a lap top and have access to their emails remotely.  This course is limited to 6 attendees.

 Google Adwords – ½ day training course

Goole Adwords are an essential component of delivering visitors to your website; it isn’t just a case of setting the campaigns up and leaving them though.  Many companies waste lots of time, effort and crucially money by not managing their adwords campaigns effectively.  This course gives you the tools you need to save money and improve your results.

Email Marketing – ½ day training course

Email marketing has been around for a number of years and is still an integral part of a B2B companies marketing mix.  However the rules of email are changing.  This course will look at all areas of email marketing from databases, email law, your strategy, technology, deliverability and the pitfalls.