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Securing leads is a top priority for most B2B organisations, but it’s important to recognise that not all leads are equal.
To help you meet your growth targets, we take the time to understand your company, products, market and competitors to generate the quality – and quantity – of leads that you need. We then use our extensive skill and experience to manage your prospects and deliver effective messaging to them at the key stages of your unique pipeline, carefully nurturing them into promising opportunities for your sales team.
The landscape of B2B lead generation has changed dramatically over the last 10 years with the rise in digital marketing, social media and intelligent analytics. And, we’ve made sure we’re able to leverage all of these developments to help you succeed.
Following previous bad experience, we were sceptical going into this campaign that any company could meet all of our goals. However, we were incredibly pleased with the results as they did exactly what they said we were going to do. Not only did we see better engagement from the email campaigns, they understood our software and gave our sales teams some real, solid leads to help boost the pipeline, a number of which we were able to propose on and convert.
There aren’t many quick wins with B2B lead generation. From harvesting the right targets and gently guiding them through each stage of your sales funnel, to ensuring each avenue is followed up, it takes time and diligence to do it properly. Let us do the hard work for you, so you can reap the benefits.
Frequently asked questions
The exact way we generate leads is different for every company we work with, but it always starts with our researchers gaining an in-depth understanding of your business and the market you operate in.
Once we’ve done this, we’ll know which solutions are the best approach, and use them to set up an integrated marketing campaign to engage your target market. As a part of this, we’ll also create systems for managing your prospects until they are ripe and ready for your sales team.
We’ve got over a decade of experience of working within a wide variety of sectors, ranging from engineering to software, and manufacturing to services. Take a look at our Success Stories page to see a sample of the companies we’ve worked with.
Regardless of your industry, we can get you results. Our marketing and sales specialists will work closely with your sales team to harbour their sector-specific knowledge, so we can understand your prospects’ wants and needs.
A great result looks different for every industry as there are so many variables involved. Some can expect two a day, while, for other sectors, one a week may be more realistic.
What’s important – more so than the number of leads we secure for you – is the quality of them. Quality leads mean more sales.
No. A pay-per-lead approach encourages low-quality leads being passed over too early in the pipeline to your in-house sales team. At Shortlist Marketing, we focus on quality calls made by highly experienced staff who nurture relationships to the correct point before deeming them to be a quality lead.