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B2B Lead Generation – Is It Just a Numbers Game?
In a short answer to the above question I strongly believe that B2B lead generation is not just a numbers game but I really don’t know how many people believe me. I was reading the excellent 2013 B2B Lead Generation Trends by Holger Schulze http://www.slideshare.net/hschulze/b2-b-lead-generation-report-2013 and there were a few statistics that surprised me. Over .. read more
Mar
B2B lead Generation – Never Stop
Everybody has heard the sayings; “A plumber always has a dripping tap” and “A cobblers shoes are always poor” Essentially these mean that people who work in a trade are the worst at fixing their own problems. And yes I have to say that we have fallen into this trap as well. Over the last .. read more
Sep
Why Bother With Lead Generation
This is a question I am asking myself with increased frustration recently. All we hear on the news is recession, doom, financial meltdown etc. You would have thought that new sales leads would be vital in these tough economic times. I took a few days last week to sort out a few areas of my .. read more
Jun
What is short list marketing
Short list marketing is very simply; marketing to your prospects to ensure you get on to their long and ultimately short list for when they have a project. For many B2B organisations getting on to their prospects short list is absolutely critical in order to win any new business. I’ve always said I don’t mind .. read more
May
Using Online Chat for B2B Lead Generation
I have read a lot recently and been asked about the benefits of online chat for B2B lead generation. This is something that we have never tried so I haven’t been able to give an answer. We have decided to run a trial, we have 3 clients who we currently generate B2B leads for who .. read more
Apr
B2B Lead Generation for Growth
I’m sure you are as fed up with all the doom-mongering from the BBC and other media outlets in relation to the economy as I am. They seem to take great delight in non-stories predicting the demise of the economy, if only they’d shut up and let businesses get on with driving growth we’d be .. read more
Jan
What is B2B Lead Generation?
This may seem like a very obvious question but I was on a well known social media site for businesses recently when there was a post saying “I am looking for a B2B lead generation company to help us get new sales leads.” It wasn’t long ago that this would have prompted telemarketing, data companies .. read more
Jan
Does email have a place in B2B lead generation
In short the answer is yes, definitely. But like any form of B2B lead generation, you need to use email well to get the best results. So often I hear that email marketing is dead, a waste of time or doesn’t deliver results. The reality is that if you use email well you will get .. read more
Jan
B2B Lead Generation – Test, Test and Test again
I was working with a client recently who wanted to improve their lead generation, they just weren’t getting enough quality sales leads. Budget and effort weren’t the problem; they were utilising email, telemarketing, PPC, white papers, direct mail and events. But none of these were working that well. After spending some time looking at the individual .. read more
Nov
Lead Generation Tip – Be responsive
Whenever I speak at seminars or conference one of the first things that businesses ask about is how to generate more sales leads or get better ROI from their B2B lead generation. This is what we do as a company, we help people generate more sales, but I have been on the other end recently .. read more
Oct
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