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The 5 Most Common B2B Lead Generation Mistakes
B2B lead generation is a critical factor in the success of your business. If you have a steady flow of high quality sales leads this can help your company achieve its growth goals. I have been working with companies to help them generate more and better quality leads for the last 20 years. Below are .. read more
Mar
B2B Lead Generation – Is It Just a Numbers Game?
In a short answer to the above question I strongly believe that B2B lead generation is not just a numbers game but I really don’t know how many people believe me. I was reading the excellent 2013 B2B Lead Generation Trends by Holger Schulze http://www.slideshare.net/hschulze/b2-b-lead-generation-report-2013 and there were a few statistics that surprised me. Over .. read more
Mar
B2B lead Generation – Never Stop
Everybody has heard the sayings; “A plumber always has a dripping tap” and “A cobblers shoes are always poor” Essentially these mean that people who work in a trade are the worst at fixing their own problems. And yes I have to say that we have fallen into this trap as well. Over the last .. read more
Sep
Why Bother With Lead Generation
This is a question I am asking myself with increased frustration recently. All we hear on the news is recession, doom, financial meltdown etc. You would have thought that new sales leads would be vital in these tough economic times. I took a few days last week to sort out a few areas of my .. read more
Jun
Using Online Chat for B2B Lead Generation
I have read a lot recently and been asked about the benefits of online chat for B2B lead generation. This is something that we have never tried so I haven’t been able to give an answer. We have decided to run a trial, we have 3 clients who we currently generate B2B leads for who .. read more
Apr
B2B Lead Generation for Growth
I’m sure you are as fed up with all the doom-mongering from the BBC and other media outlets in relation to the economy as I am. They seem to take great delight in non-stories predicting the demise of the economy, if only they’d shut up and let businesses get on with driving growth we’d be .. read more
Jan
What is B2B Lead Generation?
This may seem like a very obvious question but I was on a well known social media site for businesses recently when there was a post saying “I am looking for a B2B lead generation company to help us get new sales leads.” It wasn’t long ago that this would have prompted telemarketing, data companies .. read more
Jan
Don’t forget your customers
Everybody will have heard the phrases – It cost x times more to get a new customer than keep an existing one. - There are 2 ways to grow – sell to new customers or sell more to existing ones. The reason that they are so well known is that they are true, and .. read more
Jan
B2B Lead Generation – Test, Test and Test again
I was working with a client recently who wanted to improve their lead generation, they just weren’t getting enough quality sales leads. Budget and effort weren’t the problem; they were utilising email, telemarketing, PPC, white papers, direct mail and events. But none of these were working that well. After spending some time looking at the individual .. read more
Nov
Lead Generation Tip – Be responsive
Whenever I speak at seminars or conference one of the first things that businesses ask about is how to generate more sales leads or get better ROI from their B2B lead generation. This is what we do as a company, we help people generate more sales, but I have been on the other end recently .. read more
Oct
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