Lead generation and generating sales leads are key functions for any business. These are my top 10 tips to achieve lead generation success. 1. Planning. The best lead generation campaigns are those where the activity is planned over a long period of time. Don’t just do ad-hoc one off campaigns but plan your communication to .. read more
I got involved in a discussion recently about marketing during a recession and the fact that one person thought that you should cut marketing during a recession. Obviously this debate went backwards and forwards as each person had their own point of view. My point of view is that lead generation and marketing are there to .. read more
This weeks tip is quite possibly the most obvious one I will ever talk about, but as you will see later it is an extremely common issue with lead generation. It is also the easiest to rectify, so there are no excuses. I am creating a new website at the moment for part of our .. read more
I was talking to a prospect recently who sold telephony solutions for businesses, the subject of segmenting the market came up. He couldn’t see the benefits to this as everybody needs a telephone for their business. I was amazed by this attitude as I didn’t think anybody thought like this anymore. As the conversation moved .. read more
Building an email marketing database is a challenge. What are the best ways of doing this as well as the pitfalls for getting it wrong.
One question I get asked an awful lot is what’s the best way of generating leads and my answer is usually the same. It depends on your product/service, market, company etc. etc. The variable above can change but I always say ”Integrate to succeed” All companies that are successful in lead generation will admit that they utilise different .. read more
I’ve recently done some consultancy and telemarketing training for company that sells ERP software. When I asked the telemarketing team what is success? all of them said getting an appointment for the sales team and that was all. This team were also quite de-motivated, there was quite a lot of callers leave and they were .. read more