Short list marketing is very simply; marketing to your prospects to ensure you get on to their long and ultimately short list for when they have a project. For many B2B organisations getting on to their prospects short list is absolutely critical in order to win any new business. I’ve always said I don’t mind .. read more
Your B2B lead generation, marketing and sales functions can tell you a great amount about your market place; if you listen. As a business owner or manager we often think we know what the market wants, but how often do we actually analyse that, and how often do we listen to the market. If you .. read more
Social media is critical in B2B lead generation. At the same time many company’s are wasting time, effort and money by using it badly. This blog looks at the benefits and the best approach to ensure ROI.