August is usually a quiet month for us so it gives us a chance to review all internal processes and plan the business for the last 4 months of the year. That hasn’t happened this year, I don’t remember a busier August in the last 8 years. The good news is that we are now .. read more
In short the answer is yes, definitely. But like any form of B2B lead generation, you need to use email well to get the best results. So often I hear that email marketing is dead, a waste of time or doesn’t deliver results. The reality is that if you use email well you will get .. read more
Your B2B lead generation, marketing and sales functions can tell you a great amount about your market place; if you listen. As a business owner or manager we often think we know what the market wants, but how often do we actually analyse that, and how often do we listen to the market. If you .. read more
For many B2B telemarketers voicemail is a common encounter during an average day. Should you leave a message? what should you say? should you follow it up? etc. etc. I have been away recently and when I got back to the office I had a number of voicemail messages. When I played them there were .. read more
I contribute regularly to various business and marketing forums online, there was a discussion recently on one of them regarding the best way to generate B2B sales leads for an IT company. There are a number of different marketing professionals on the site and many of them were promoting their own area of marketing as .. read more
Lead generation and generating sales leads are key functions for any business. These are my top 10 tips to achieve lead generation success. 1. Planning. The best lead generation campaigns are those where the activity is planned over a long period of time. Don’t just do ad-hoc one off campaigns but plan your communication to .. read more
I was on a train recently and got chatting to a guy who was sat near me about telemarketing. He was a telemarketing professional in the IT industry and the main part of their training was overcoming objections; he had an answer for any possible objection. I said I didn’t think you should get objections. .. read more
This weeks tip is quite possibly the most obvious one I will ever talk about, but as you will see later it is an extremely common issue with lead generation. It is also the easiest to rectify, so there are no excuses. I am creating a new website at the moment for part of our .. read more
One question I constantly get asked is “What one thing can I do to increase success” most of the time this is asked by people who think there is a magic bullet or a single thing to create success. As anybody who has done telemarketing knows it is a tough job that takes skill, dedication .. read more
Feefo, the fast growing and Award Winning customer feedback system, has signed up with Shortlist Marketing to generate sales leads for their sales team. Feefo is a cost effective, automated customer feedback system for businesses with an online presence. Members use it to grow their businesses and consumers use it to gain confidence and trust .. read more
Comment