Achieving optimum results never works without a plan. When you work with Shortlist Marketing, we take you through five specific steps to craft an inbound marketing plan:
- 1. Audit – we undertake an internal and external analysis. First, we look at your organisation’s current situation and what resources you already have available. Then, we evaluate what the market looks like and carry out a competitor analysis.
- 2. Objectives – we work with your senior leadership team to understand your objectives, what revenue goals need hitting and how we can help you reach them. This stage involves setting SMART objectives.
- 3. Strategy – here, we drill down into your target audience. We craft buyer personas, create a marketing map, and set out a buyer’s journey, looking at drivers, segmentation and product positioning.
- 4. Communications – once all the above is complete, we turn to explore tactics, and look at what communications will happen when. A full content marketing plan can include blogs, landing pages, social media, ads and email marketing.
- 5. Metrics and controls – the only way to measure the success of inbound marketing is to set KPIs so we can track and measure its success.
Once all these steps are outlined and a solid plan is in place, implementation can either be carried out by us or by your own team.Campaign Kick-offCase Studies
“The main reason why we chose to work with Shortlist was their experience. We were assured that their team were all well experienced and that with an understanding of our business they were more than capable of planning and implementing a quality campaign.”
Head of External Marketing
Reap the benefits of a full and carefully crafted marketing plan
Reach your revenue goals with inbound marketing
Drill down into your business and the competition
Don’t approach inbound marketing without a plan
Inbound marketing is often approached in a haphazard way, which is risky, and, more often than not, fruitless. Having a solid plan in place means that you make the right choices, have time to prepare, and, most importantly, stick to the schedule instead of letting it slide.Project Planner
Frequently asked questions