Securing leads is a top priority for most B2B organisations, but it’s important to recognise that not all leads are equal.
To help you meet your growth targets, we take the time to understand your company, products, market and competitors to generate the quality – and quantity – of leads that you need. We then use our extensive skill and experience to manage your prospects and deliver effective messaging to them at the key stages of your unique pipeline, carefully nurturing them into promising opportunities for your sales team.
The landscape of B2B lead generation has changed dramatically over the last 10 years with the rise in digital marketing, social media and intelligent analytics. And, we’ve made sure we’re able to leverage all of these developments to help you succeed.Campaign Kick-offCase Studies
Following previous bad experience, we were sceptical going into this campaign that any company could meet all of our goals. However, we were incredibly pleased with the results as they did exactly what they said we were going to do. Not only did we see better engagement from the email campaigns, they understood our software and gave our sales teams some real, solid leads to help boost the pipeline, a number of which we were able to propose on and convert.
Increase your conversion rate by only pursuing targeted, qualified leads
Integrate all the elements of your marketing to consistently deliver quality leads
Maximise the effectiveness of your sales funnels
Don’t waste time on cold leads
There aren’t many quick wins with B2B lead generation. From harvesting the right targets and gently guiding them through each stage of your sales funnel, to ensuring each avenue is followed up, it takes time and diligence to do it properly. Let us do the hard work for you, so you can reap the benefits.Project Planner
Frequently asked questions
Questions that we have answers to
How do you generate B2B sales leads?
Once we’ve done this, we’ll know which solutions are the best approach, and use them to set up an integrated marketing campaign to engage your target market. As a part of this, we’ll also create systems for managing your prospects until they are ripe and ready for your sales team.
Do you have experience in my industry?
Regardless of your industry, we can get you results. Our marketing and sales specialists will work closely with your sales team to harbour their sector-specific knowledge, so we can understand your prospects’ wants and needs.
What results will I get?
A great result looks different for every industry as there are so many variables involved. Some can expect two a day, while, for other sectors, one a week may be more realistic.
What’s important – more so than the number of leads we secure for you – is the quality of them. Quality leads mean more sales.
Do you charge per lead?
No. A pay-per-lead approach encourages low-quality leads being passed over too early in the pipeline to your in-house sales team. At Shortlist Marketing, we focus on quality calls made by highly experienced staff who nurture relationships to the correct point before deeming them to be a quality lead.