“We had the option to employ a full-time marketing resource to further build on the success we were seeing. Once again Shortlist Marketing proved invaluable as their marketing team joined the campaign helping improve our outreach, demonstrating just how much they understand and can deliver around the entirety of B2B lead generation.”
Head of Sales and marketing
Efficiently qualify all MQLs
Make the best impression with your clients from the first contact
Each lead is followed up by experienced, highly trained sales professionals
Maximise your sales through marketing qualified leads.
By managing your Marketing qualified leads (MQLs), not only will you reduce the number of leads you lose, you’ll also ease the pressure on your sales team. Instead of dealing with every enquiry that comes through, they’ll be able to focus on the prospects that are most likely to convert.
- Generate more sales
- Better conversions
- Greater ROI of marketing
- Better visibility and understanding
- Greater use of sales resources
Frequently asked questions
Questions that we have answers to
How do you follow up the leads?
All of your inbound enquiries – including calls, emails, and website form submissions – are directed to our highly trained and experienced sales teams. They are guaranteed to respond to the prospect within 15 minutes within office hours, depending on the lead type and what the most successful approach is in that situation. They will then qualify the lead before passing it to the appropriate stage of your sales pipeline.
How do you train your staff?
Our staff are all highly trained and experienced salespeople, but it’s important to us that you also mould them to suit your needs. A member of your organisation will get the chance to teach the team about your business, branding, messaging, and so on, as well as what, for you, qualifies a lead as a sales opportunity. When outsourcing this aspect of your sales funnel, it should still feel seamless for the customer.
What is a typical Sales Development Representative?
The Shortlist Marketing staff that make the calls are what set us apart. Our SDR service is carried out by our sales team who have been with us for a number of years and are skilled and experienced at having conversations with senior decision-makers across a wide variety of industries. Our team have worked in sales or commerce throughout their careers and are dedicated to the industry. There are no scripts, and it is never a case of ‘smiling and dialling’ our way through a long list of ill-chosen contacts.
How many leads will we get?
How quickly will you follow up leads?
We guarantee that, within office hours, all inbound leads will be followed up on within 15 minutes of being received. Taking into consideration the lead type and the most successful approach in that situation. And it’s often a lot quicker than that, with phone calls normally being returned immediately.
Which leads will you follow up?
We’ll follow up on anything from your target audience discussed at the start of our planning. It doesn’t matter whether the customer enquired through a phone call, email, your online chat, an online form, or downloading specific content from your website.