It’s incredibly frustrating when a prospect that you thought was a secure sale suddenly decides not to proceed. The most effective way to stop this happening is to find out the reason behind it – and then learn from your mistakes. Our Win-Loss Analysis provides you and your sales team with a deep understanding of which areas of your customer journey require improvement and how it compares to your competitors.
As an impartial third party, who’s removed from the customer experience, we’re able to gain honest feedback about why your sale was unsuccessful and your competitor was chosen. Research has shown that companies who perform loss analysis have higher customer retention and lead conversion rates, as well as having a higher percentage of sales staff reaching their targets.Campaign Kick-off Case Studies
“Shortlist’s staff have the right amount of industry knowledge to create and run solid campaigns. Their experience has allowed us to put a plan into place to improve our sales process and it has definitely out-shone our expectations. Through their integrating telemarketing and emailing we get such a high level of success that without their expertise we wouldn’t be able to get in front of so many key influencers.”
Improve the effectiveness of your sales team
Discover areas in your sales funnel that are holding you back
Benchmark your organisation against your competitors
Don’t let sales slip through the cracks
By using our Win-Loss Analysis service, you’ll learn not only how effective your sales team is, but how to make it the best it can be. Discover what area the salesperson could have improved on, whether your clients are left with any unmet requirements, how you compare to your competition, and where your lead generation process could be improved.Project Planner
Frequently asked questions
Questions that we have answers to
How do you undertake Win-loss analysis?
How can you reignite lost prospects?
Isn’t this just about bashing the salesperson?
Who does the calling?
The Shortlist Marketing staff that make the calls are what set us apart. Our B2B telemarketing service is carried out by callers who have been with us for a number of years and are skilled and experienced at having conversations with senior decision-makers across a wide variety of industries. We don’t employ people who see telemarketing as a stepping stone to something else. Our callers have worked in sales or commerce throughout their careers and are dedicated to the industry. There are no scripts and it is never a case of ‘smiling and dialling’ our way through a long list of ill-chosen contacts.
How do you know who to call?
How long does it take?
This varies, depending on how many prospects we need to contact. It could be anything from a couple of days to a few weeks. There are three stages to each sales loss analysis campaign. First of all, we gather information from you to enable us to put the campaign together, then we execute it, and finally we present to you how it has gone, explaining what all of the results mean.