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Why the telephone is still your most valuable lead generation asset

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At Shortlist Marketing Ltd we believe that we are fully compliant with the General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679).

This privacy policy sets out how we process your personal data. In the context of the law and this notice, “process” means collect, store, transfer, use or otherwise act on information.

The types of personal data we collect
The personal data we routinely collect includes:

Full name
Email address
Postal address
Job Title
Company name
Contact details.
History of communication and conversations you have with employees at Shortlist Marketing Ltd.

We do not collect any special categories of personal data, as defined under the GDPR.

Our services are not aimed at children.

How we collect your personal data
We collect personal data in the following ways:
When you provide your contact details to us when requesting information about our products or services, either via the telephone, our online enquiry forms or face-to-face
When you give us your business card
When you sign up for our newsletter
When you register to attend one of our webinars
When you engage with us through social media
When we call to speak to you or other employees at your business
Via openly available public sources (e.g. LinkedIn, company websites or Google searches).

How we use your personal data
We may use your personal data for the following purposes:

 

Purpose

Our lawful basis for processing

To fulfill any query, respond to information requests or perform our services.Performance of a contract or agreement
To maintain the records of our target market, prospects, past clients and suppliers. Including marketing and sales activities.Our Legitimate Interests, which we have balanced with the interests of our prospects, suppliers and other business contacts. A copy of our balance test is available on request.
To track your use of our website and interaction with our marketing activity. E.g., to understand which marketing content is most popular with our audience.Our Legitimate Interests, which we have balanced with the interests of our prospects, suppliers and other business contacts. A copy of our balance test is available on request.
Job ApplicantsOur Legitimate Interests, which we have balanced with the interests of our prospects, suppliers and other business contacts. A copy of our balance test is available on request.

 

Job Applicants
All of the information you provide during the recruitment process will only be used for the purpose of progressing your application, or to fulfill legal or regulatory requirements if necessary.

We will not share any of the information you provide during the recruitment process with any third parties for marketing purposes. The information you provide will be held securely by us whether the information is in electronic or physical format.

We will use the contact details you provide to us to contact you to progress your application. We will use the other information you provide to assess your suitability for the role you have applied for or future roles as they become available.

Your rights regarding your personal data
You have certain rights under data protection law, which have been strengthened under the GDPR:

Informed: You have the right to be informed about the collection and use of your personal data. This privacy information is available at all times on our website and with all email communication.

Access: You have the right to access the personal data we may hold about you and the purposes for which we are using it. We will ask for proof of your identity (for this purpose, we will usually accept a photocopy of your passport certified by a solicitor or bank plus an original copy of a utility bill showing your current address). On receipt of such a request we will endeavor to respond to you as soon as possible, at most within one calendar month.

Rectification: You have the right to request that we put right any personal data which is incorrect or requires updating.

Erasure: You have the right to request that we delete any personal information pertaining to you. We will assess any deletion request on a case by case basis and will endeavor to respond to you as soon as possible, at most within one calendar month.

Object: You have a right to object to the processing of your personal data in certain circumstances. You have an absolute right to object for your data being used for direct marketing and we will always give the option to opt-out of any marketing activity. You can make an objection verbally, in writing (electronic or traditional) or an unsubscribe link on any of our marketing emails.

If you would like to exercise any of these rights, please use the following contact details:

Email: info@shortlistmarketing.co.uk
Address: Space 2, Dakeyne Street, Nottingham, NG3 2AR
Telephone: 0115 8820116 though we may ask you to put your request in writing.

If you are concerned about the manner in which we have collected and used your personal data, please contact us using the contact details above – we will do our best to help. If you are unhappy with the way in which we have handled your personal data you have the right to contact the Information Commissioner’s Office.

Website: https://ico.org.uk/

Where we store your personal data
We store and process your personal data at our registered offices at Space 2, Dakeyne Street, Nottingham, NG3 2AR in the UK. We may also use Microsoft Office 365 to securely store your data.

For more information on Microsoft Office 365 security and data policies please visit https://products.office.com/en-gb/business/office-365-trust-center-privacy

How we keep your personal data secure
We take the protection of your personal data very seriously and we take appropriate steps to ensure your personal data is stored in a secure environment to prevent any unauthorised access. We may use external data service providers to process personal data on our behalf. When we do so we have appropriate agreements in place to protect the data. Any data transfers between external service providers and ourselves are conducted by secure means. Where such service providers are located outside the EEA we have additional contractual arrangements in place.

Sharing of your personal data
We may share your personal information with third parties,  who we have a business relationship with, for them to use for their own direct marketing purposes. Your data will only be shared where the product or service might be relevant to you in your professional capacity. We may disclose your personal data  if required to do so by law.

How long we store your personal data for
We will only retain personal data for as long as is necessary for the purposes we are using it for. How long we retain data will vary depending on the purposes it is used for.

Transferring your information outside of Europe
As part of our services, the information which you provide to us may be transferred to countries outside the European Union (“EU”). These countries may not have similar data protection laws to the UK. By submitting your personal data, you’re agreeing to this transfer, storing or processing. If we transfer your information outside of the EU in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this Policy. If your data is transferred outside of the EU it will be done so to allow us to perform any contractual obligations that are required to provide the services, you have requested from us.

If you use our services while you are outside the EU, your information may be transferred outside the EU in order to provide you with those services.

Cookies
Our website uses cookies.

A cookie is a file containing an identifier that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.

Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

We use both session and persistent cookies on our website.

The names of the cookies that we use on our website, and the purposes for which they are used, are set out below:

(a)    we use cookies to recognise a computer when a user visits our website.

Most browsers allow you to refuse to accept cookies; for example:

(a)    in Firefox you can block all cookies by clicking “Tools”, “Options”, “Privacy”, selecting “Use custom settings for history” from the drop-down menu, and unticking “Accept cookies from sites”; and

(b)    in Chrome, you can block all cookies by accessing the “Customise and control” menu, and clicking “Settings”, “Show advanced settings” and “Content settings”, and then selecting “Block sites from setting any data” under the “Cookies” heading.

Blocking all cookies will have a negative impact upon the usability of many websites.

You can delete cookies already stored on your computer; for example:

(a)    in Firefox, you can delete cookies by clicking “Tools”, “Options” and “Privacy”, then selecting “Use custom settings for history” from the drop-down menu, clicking “Show Cookies”, and then clicking “Remove All Cookies”; and

(b)    in Chrome, you can delete all cookies by accessing the “Customise and control” menu, and clicking “Settings”, “Show advanced settings” and “Clear browsing data”, and then selecting “Cookies and other site and plug-in data” before clicking “Clear browsing data”.

Deleting cookies will have a negative impact on the usability of many websites.

Our details
This website is owned and operated by Shortlist Marketing Ltd.

We are registered in England and Wales under registration number 07377250, and our registered office is at Space 2, Dakeyne Street, Nottingham, NG3 2AR.

Our principal place of business is at Space 2, Dakeyne Street, Nottingham, Ng3 2AR

Contact us:
By post, using the postal address given above
Using our website contact form
By telephone 0115 8820116
By email at info@shortlistmarketing.co.uk

Why the telephone is
still your most valuable
lead generation asset

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