Our services
Intelligent and integrated B2B growth campaigns that generate quality leads and ROI
What could Shortlist Marketing do for you? Explore our services to see how we could enhance your marketing and sales teams.

Lead Generation Services
All of our services are designed to be flexible. Almost all of our clients use a combination of our services to achieve their specific business goals. Click below and explore the various services we offer in more detail and see how by combining them you could achieve your business goals.
- Lead Generation
- Telemarketing
- Database Service
- Win-Loss Analysis

HubSpot services
As a trusted HubSpot partner we provide support in various areas across the platform, our clients want to increase sales and use us from implementation right through to training their staff. To see how our services can help you achieve your goals click below.
- Implementation
- Training
- Audit

Sales Growth Services
All of our services are designed to be flexible. Almost all of our clients use a combination of our services to achieve their specific business goals. Click below and explore the various services we offer in more detail and see how by combining them you could achieve your business goals.
- Planning
- Content Creation
- Inbound Lead Generation
- Social Media Marketing

Lead Generation services
Lead Generation Services
All of our services are designed to be flexible. Almost all of our clients use a combination of our services to achieve their specific business goals. Click below and explore the various services we offer in more detail and see how by combining them you could achieve your business goals.
- Lead Generation
- Telemarketing
- Database Service
- Win-Loss Analysis

HubSpot services
HubSpot services
As a trusted HubSpot partner we provide support in various areas across the platform, our clients want to increase sales and use us from implementation right through to training their staff. To see how our services can help you achieve your goals click below.
- Implementation
- Training
- Audit

Sales Growth services
Sales Growth Services
All of our services are designed to be flexible. Almost all of our clients use a combination of our services to achieve their specific business goals. Click below and explore the various services we offer in more detail and see how by combining them you could achieve your business goals.
- Planning
- Content Creation
- Inbound Lead Generation
- Social Media Marketing
Are you in Sales, Marketing, or a Managing Director?
See how we can tailor our services to fit your campaign
Success story
Aligning sales and marketing to drive £1,500,000 worth of deals in just six-months.
SnapFulfil is a Tier 1 SaaS organisation that develops and delivers its own award-winning warehouse management software to a customer base across multiple industries, including; retail and e-commerce, third-party logistics (3PL), manufacturing, food & beverage and more.
Dedicating most of their time to winning new business and closing deals, the SnapFulfil sales team didn’t have the resources to nurture the high volume of leads being generated by the marketing department and sought support from outsourced experts.
The biggest issue SnapFulfil had was the inconsistencies within their sales pipeline. The SnapFulfil sales team didn’t have the resources to both nurture marketing leads at the top end and convert the opportunities at the bottom end of the sales cycle into customers. A common issue with sales teams.
SnapFulfil’s focus for the sales team often led to many marketing-qualified leads being missed as warmer leads were, understandably, being prioritised. SnapFulfil’s long sales cycle, meant extra resources were needed to qualify new marketing leads and manage them until they were truly ready to enter the final stages of the sales pipeline.
Seeking external support, SnapFulfil had begun searching for a new partner when Shortlist reached out to them, instantly putting themselves in the conversation.
Shortlist stood out to SnapFulfil because of its proven methodology, understanding of the industry and expert Sales Development Reps (SDRs), who had experience in nurturing and qualifying MQLs.
Success story
Generating £300,000 for GOb2b in six-months
For over 20 years the GOb2b platform has delivered world-class eCommerce websites and integrations, which help manufacturers, wholesalers and distributors succeed online.
n the past to outsource lead generation but always came across the same issues. With their target audience being users of leading accounting systems, it was impossible to find the right prospects without conducting extensive research into who used each system. Because of this, a lot of their outbound activities didn’t reach the ideal audience, resulting in a huge amount of wasted resources and a lack of results.
GOb2b wanted to expand their outbound sales capabilities to further grow the success of their sales department. With a relationship already in place with Shortlist Marketing, and with an understanding of the quality they provide, the decision to integrate them into the sales team was an easy one.
Shortlist’s sales team already had an experienced sales development rep with a background in SME accounts systems – meaning he was a perfect fit to work alongside the existing GOb2b sales team.
Initially, the service was extended to generate new sales opportunities from their cold database. The Shortlist team put together an integrated approach of outreach including email, LinkedIn and calling, to identify opportunities and manage them carefully until they were ready to be handed over to GOb2b. Meaning every opportunity GOb2b received was an accurately qualified sales opportunity.
Success stories
Providing the best quality data for Proagrica's ABM campaigns
As part of the global RELX group, Proagrica is the trusted data management and technology partner for the agricultural and animal health sectors.
They help customers in more than 180 countries by providing the tools they need for connectivity, business visibility, operational efficiency, and traceability.
Data quality is paramount to the success of Proagrica’s Account-Based Marketing (ABM) campaigns, with a key focus on obtaining niche information to aid in the complex sales and buying process.
Proagrica has used data partners to aid their campaigns, and while these suppliers focused on quantity, Proagrica’s key focus was on quality to facilitate their ABM campaigns. This meant Proagrica were spending valuable time and resources marketing to contacts who had no real decision-making ability.
To hit their team’s sales targets and ensure Proagrica’s continued growth, they really needed to be spending their valuable time on only the best-fit contacts for their campaigns.
That’s where Shortlist came into the picture.
Success stories
Helping Illuminis generate high quality sales opportunities
Working with people who create great technology is one of the highlights of Shortlist’s work, especially ones as innovative and passionate as the team at Illuminis. When we first met, owners Paul and Moira couldn’t wait to tell us all about their exciting product — a unique, all-in-one package of business intelligence software called Octelas.
This software empowers teams to make the right decision at the right time — a shared approach that Shortlist uses to generate high-quality leads, too. This perfect match began when Illuminis was on the hunt for a reliable lead generation partner to help them spread awareness of Octelas and bring more qualified opportunities to the business.
Success stories
Parksafe Automotive obtain larger contract sizes with Shortlist's targeted data services
Parksafe Automotive has been one of the leading Commercial vehicle suppliers to the Automotive industry over the past 30 years. Now, they want more targeted data services to obtain larger contract sizes, with the goal of selling more and increasing their profitability.
One of the key drivers for Parksafe’s new business sales was the FORS accreditation scheme for safer fleet operations. Since Parksafe provides equipment for achieving different levels of FORS accreditation, they saw this as a key player in reaching their goals.
Success stories
Helping Prima grow their market share with a fully integrated campaign
Prima have been developing ERP software since 1998 for the apparel industry specialising in the clothing, footwear and accessories industry with clients including Paul Smith, Henri Lloyd, Joules and Mulberry.
Success stories
Fully integrated attendee generation system for m-hance
m-hance are the largest Microsoft Dynamics GP Partner in Europe. They provide Microsoft Dynamics AX, NAV, GP and CRM alongside their own industry solutions based on these Microsoft platforms.
Success stories
A bespoke database to improve relationships for Staffordshire University
Established in 1914, Staffordshire University specialises in 6 different areas: Business, Leadership and Economics, Computing and Digital Technologies, Creative Arts and Engineering, Health and Social Care, Law, Policing and Forensics and Life Sciences and Education. With over 15,000 students, Staffordshire University is a top choice for students looking for guaranteed work experience.
Success stories
Shortlist take on comprehensive competitive analysis for Entier branch Wild Thyme
Wild Thyme is one of the three divisions of foodservice providers Entier. They are a high-end catering provider for weddings and other events in Scotland.
Success stories
DivideBuy expand into new markets and grow sales with Shortlist Marketing
In 2014 DivideBuy went live with their interest-free credit solution for online shops. Since then, they’ve sold to numerous organisations such as Just Paintball, Humanware and Plumb Play.
Success stories
A bespoke database, competitive analysis and lead generation aid sales growth for new Terra-Nova product line
Terra-Nova are a leading designer and manufacturer of outdoor clothing and equipment. Established in 1993, they have a worldwide reputation for high-quality products. Their Extremities range is well known amongst stockists and is popular with many outdoor enthusiasts.
Success stories
Qurius - Microsoft Dynamics AX partner increases sales through Shortlist Marketing.
Qurius are a Microsoft Dynamics ERP and CRM solutions provider who sell into many industries, including engineering and architecture, manufacturing and business services. With bases in 15 countries and the ability to deploy and integrate software in around 75 countries, Qurius has become UK’s leading IT solutions provider.
Success stories
Martin Engineering targets quarries and manufacturing plants to grow sales.
With a high reputation for delivering quality products and services in the bulk material handling sector, Martin Engineering is one of the world’s leading suppliers of manufactured durable products to many happy customers across 19 countries.
Success stories
Shortlist Marketing put iCIMS HR & Recruitment software to the top of the UK market.
Established in 2000, the US based company iCIMS have been providing applicant tracking software (ATS) to worldwide companies such as Canon, Sony Music and Next. With over 500 employees worldwide, they have an excellent reputation of providing recruitment software and support in North America.
Success stories
UK's leading property & facilities management software author, Qube Global, grows with Shortlist.
Qube Global are a leading provider of enterprise property, real estate and facilities management software with over 40 years of experience. They’ve sold to companies such as Intu, Alton Towers and Barnardo’s and have over 1000 customers worldwide.
Success stories
Outsourced engineering design company BWIR develop success with Shortlist Marketing.
BWIR are a global company that provides outsource engineering design and development services. They specialise in enterprise, engineering, manufacturing operations and technology solutions.
As a company that targets manufacturing and engineering companies, BWIR offer many services, including new market development, product efficiency and cost saving design.
Success stories
Fully integrated data and B2B appointment setting for CommonTime enterprise Apps
VC backed CommonTime develop mobile enterprise applications targeted at industries such as engineering and construction. They’ve worked with organisations such as the NHS, Carillion PLC and Addison Lee.
Success stories
Kratzer targets the UK's leading companies in B2B lead generation campaign for logistics software.
Established in 1980, the German based company Kratzer Automation is an international leader in Transport Management Systems, supplying logistic software to companies such as John Lewis, DB Schenker, and Arla Foods.
Generating sales of over 61 million euros in this past year alone, their global reputation has enabled Kratzer to sell into many industries, such as retail, manufacturing, transport logistics and third party logistics.
Success stories
Maginus - multi-channel ERP authors grow sales with Shortlist Marketing .
Maginus are multi-channel ERP and web developers. As both an author of their own software Maginus ERP and a Microsoft Dynamics AX Partner, they’ve sold to global companies such as Fox’s Biscuits, Cath Kidston and Smeg.
About Shortlist
Providing expert B2B lead generation, sales and marketing solutions since 2012
Here at Shortlist Marketing, we have developed a methodology that continues to provide our clients with quality leads ready for conversion. Your industry is no concern to us, we have experience progressing leads through the funnel for organisations in all industries. Our experienced staff and expert knowledge of various services can help you generate new customers.
About us“The Shortlist team has been an invaluable resource for us. They really are an extension of our own Commercial team. From a marketer’s perspective, I greatly appreciate that they can take the hard work we’re doing in Marketing and ensure all leads we’ve acquired are thoroughly qualified and ready to be closed by our Sales team.”

Katie McCauley
Senior Marketing Manager
SnapFulfil
"Once again Shortlist Marketing proved invaluable as their marketing team joined the campaign helping improve our outreach, demonstrating just how much they understand and can deliver around the entirety of B2B lead generation.”

Paul Belworthy
Head of Sales & Marketing
GOb2b
“Within the first seven months of engagement we had sold nearly £1 million of Microsoft Dynamics licenses and services – Shortlist Marketing certainly exceeded all of my expectations!”

Russel Dorset
Sales Director
Maginus
“Shortlist’s staff have the right amount of industry knowledge to create and run solid campaigns. Their experience has allowed us to put a plan into place to improve our sales process and it has definitely out-shone our expectations. Through their integrating telemarketing and emailing we get such a high level of success that without their expertise we wouldn’t be able to get in front of so many key influencers.”

David Burder
UK Manager
Kratzer Automation
Following previous bad experience, we were sceptical going into this campaign that any company could meet all of our goals. However, we were incredibly pleased with the results as they did exactly what they said we were going to do. Not only did we see better engagement from the email campaigns, they understood our software and gave our sales teams some real, solid leads to help boost the pipeline, a number of which we were able to propose on and convert.

Joseph Barber
Marketing Manager
Qube Global

Hubspot Partner
We have partnered with HubSpot to deliver excellence to our clients
As trusted HubSpot partners we currently provide our clients with support across all areas of their business. Not only are we experts on HubSpot but our team has many years of experience in outbound and inbound lead generation using our proven sales methodology which continues to provide our clients with great results. To find out more about our story, click below.
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