Your trusted partner

B2B growth experts since 2010

You aren’t buying a service, you’re partnering with a dedicated team of sales, marketing, data and technology experts all striving to deliver your results.

Welcome to Shortlist Marketing

We are a leading B2B growth agency dedicated to helping businesses achieve their sales objectives through innovative and results-driven strategies and services. Based in the UK, we specialise in delivering tailored solutions that simplify the complexities of demand generation and lead generation. With a deep understanding of market dynamics and a commitment to excellence, we’ve earned a reputation as a trusted partner for businesses across diverse industries.

Our journey is rooted in a passion for connecting businesses with the opportunities they need to thrive. We believe in combining the power of cutting-edge technology, insightful data, and human expertise to create campaigns that resonate. At Shortlist Marketing, we go beyond delivering leads—we create meaningful connections that drive success and foster long-term partnerships.

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Meet Our Founder

Shortlist Marketing was founded by Phil Richardson, an accomplished marketing professional with over 25 years of experience in the B2B lead generation sector. Phil’s extensive expertise spans lead generation, data management, and strategic marketing, with a proven track record of delivering exceptional results for businesses of all sizes. His vision for Shortlist Marketing was born from a desire to bridge the gap between businesses and their ideal clients, offering a service that combines precision targeting with a personal touch.

A hands-on approach and relentless commitment to excellence underpin Phil’s leadership. A seasoned entrepreneur and industry expert, he ensures that Shortlist Marketing remains at the forefront of innovation, adapting to the ever-changing marketing landscape.

At Shortlist Marketing, our story is one of collaboration, innovation, and unwavering dedication to our clients’ success. We invite you to join us on this journey and discover how we can help your business reach its full potential.

Phil's LinkedIn profile

Some of our experience...

“We had the option to employ a full-time marketing resource to further build on the success we were seeing. Once again Shortlist Marketing proved invaluable as their marketing team joined the campaign helping improve our outreach, demonstrating just how much they understand and can deliver around the entirety of B2B lead generation.”

Paul Belworthy

Head of Sales and Marketing at GOb2b

“So far, Shortlist have generated a large volume of high-quality leads, all of which have been well-qualified, which helps us to reach our targets.”

Bright Masih

Head of UK Commercial at SnapFulfil

The values that we work by as a company and as individuals

Strong values guide how a company operates, shaping interactions with clients, employees, and stakeholders. Strong values ensure consistency, build trust, and create a positive work environment, fostering accountability and collaboration.

Our company values—ownership, collaboration, trust, and transparency—guide everything we do, ensuring we deliver high-quality results, build strong relationships, and create lasting success for our clients.

  • Ownership – We take full responsibility for delivering high-quality results, acting with accountability and ensuring every project meets the highest standards.
  • Collaboration – We work closely with our clients and within our team, fostering a supportive and innovative environment to drive success together.
  • Trust – We build long-term relationships by consistently delivering reliable, accurate data and acting with integrity in everything we do.
  • Transparency – We believe in open communication, providing clear insights into our processes, methodologies, and data quality to ensure confidence in our work.

Generating £720,000 in the past eighteen months for GOb2b.

“We had the option to employ a full-time marketing resource to further build on the success we were seeing. Once again Shortlist Marketing proved invaluable as their marketing team joined the campaign helping improve our outreach, demonstrating just how much they understand and can deliver around the entirety of B2B lead generation.”

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£3,750,000 worth of deals identified In the past two years

“So far, Shortlist have generated a large volume of high-quality leads, all of which have been well-qualified, which helps us to reach our targets.”

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Ready to start your next campaign?

Get in touch today!