Generating high quality sales leads that convert

B2B Lead Generation

Just imagine the impact on your sales targets of high-quality sales appointments and a pipeline of future sales opportunities from our B2B lead generation service.

Grow your business with high quality B2B lead generation

B2B lead generation – We understand the critical needs of sales and marketing decision-makers to drive growth, secure valuable opportunities and stay ahead in an increasingly competitive market.

Our B2B lead generation services combine advanced technology with personal outreach to deliver high-quality, targeted leads aligned with your business goals. In today’s fast-paced environment, we help you connect with key decision-makers genuinely interested in your offerings.

Through our data-driven approach and customised campaigns, we address challenges in maximising sales, optimising marketing efforts, and achieving sustainable growth, ensuring your business stays ahead in the industry.

Get in touch today!

Our Proven B2B Lead Generation Methodology

Over the last 27 years Phil, our Founder, has been working on the ultimate B2B lead generation model that users data to analyse what is working for your company in your market and to drive future decisions and actions.

Our methodology can be implemented as a complete turn-key solution to increase sales in current markets or to enable you to launch in new markets.

It can also be used to integrate and complement your current activity, where you choose the services you require to maximise your B2B lead generation.

Meet our Founder View all case studies

Don’t waste time on cold leads

There aren’t many quick wins with B2B lead generation. From harvesting the right targets and gently guiding them through each stage of your sales funnel, to ensuring each avenue is followed up, it takes time and diligence to do it properly. Let us do the hard work for you, so you can reap the benefits

“After a previous negative experience, we were skeptical about this campaign. However, we were pleasantly surprised by the results. Not only did we see better engagement from the email campaigns, they understood our software and gave our sales teams some real, solid leads to help boost the pipeline, a number of which we were able to propose on and convert.”

Joseph Barber

Marketing Manager at Qube Global

“We chose Shortlist because they aligned with us, had experience in working with overseas HQs and were easily able to dovetail with our needs. They’re not your average sales team, mainly due to the amount of experience they’ve got and how they develop the leads.”

Sales Director

Martin Engineering

“Within the first seven months of engagement, we had sold nearly £1 million of Microsoft Dynamics licenses and services – Shortlist Marketing certainly exceeded all of my expectations!”

Russel Dorset

Sales Director at Maginus

Our team backing up yours

B2B lead generation is no longer about the efforts of a single person or even a single department—it thrives on the seamless integration of sales, marketing, and technology. To succeed in today’s competitive landscape, businesses need a unified approach that brings together the expertise and tools from across these disciplines to deliver measurable growth.

When you partner with Shortlist Marketing, you’re not just hiring a service—you’re gaining a team. Our experienced professionals span sales, marketing, and technology, working collaboratively to create a comprehensive strategy tailored to your business goals.

Whether it’s identifying high-value prospects, nurturing leads through tailored campaigns, or leveraging cutting-edge tools and data, we ensure every element of your lead generation efforts works in harmony. The result? A smarter, more efficient way to grow your pipeline and drive real results.

Get in touch today!

£3,750,000 worth of deals identified In the past two years

“So far, Shortlist have generated a large volume of high-quality leads, all of which have been well-qualified, which helps us to reach our targets.”

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A Small Selection of Our Experience...

FAQs

These are some of the questions our clients asked us, if you are happy with the answers let’s chat

The most important metrics are those that you track yourself, we ensure that we align to them. Typically the main metric we use is how many of our leads that convert to customers, we also look at the percentage that go into your sales pipeline, the number of leads generated, the number of engagements and activities etc.

You have access to real time reporting directly from the CRM system. During implementation we will create some standard reports but you can view any activity, conversation, email engagements etc.

One of our key philosophies has always been that you will build a relationship with everybody that works on your campaign. We work as a team and as such have regular planned and ad-hoc meetings and catch-ups.

In the same way you do. Before any campaign starts it is imperative that we understand what you will be judging us on and how you measure success.

Typically we work on a retainer for agreed services this is the best way to encourage a focus on quality opportunities and not just a drive to throw any lead to you.

Still have a questions?

Please call us and we can answer any additional questions that you have.

Not sure what you’re looking for? Tell us about you

Many people know they need to grow but may not be sure about how a professional B2B sales growth agency can help them. Let us know your primary B2B sales goal and we will demonstrate how we can help.