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19th May 2021

Shortlist’s top 7 tools for lead generation

Shortlist’s top 7 tools for lead generation

Posted by Emily Malone

As well as great people, modern lead generation relies heavily on the right technology and tools. Building a sales model that works is challenging, but finding the right technology can arm your sales and marketing teams with the tools they need to understand, engage, and convert only the best quality leads for your business. As a lead generation agency, we’ve experimented with almost every bit of sales and marketing tech out there. These are the best lead generation tools we’ve found so far.



The swiss-army knife of lead generation.

HubSpot’s CRM platform has all the tools and integrations you need for marketing, sales, content management, and customer service. Whether you want to increase leads, accelerate sales, streamline customer service or build a powerful website, HubSpot’s got it all.

You can choose a flexible package depending on where you want to see the most improvement: Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub. Best of all? It starts off free and can be upgraded as your business grows.


LinkedIn sales navigator

The ultimate tool for prospecting and gaining insights.

LinkedIn Sales Navigator makes virtual selling easy with sales tools that focus on helping you find the most relevant prospects and build trusted relationships with them. With it, you can target the right buyers, understand key insights, and engage in a more human, personalised way.

When used right, it’s perfect for quickly finding the right people at your target accounts and adding a personal touch to your campaigns. Plus, it can be integrated with HubSpot, meaning it will automatically save the leads and accounts you’re selling to and log all Sales Navigator activity in there a single click of your mouse.


Lead forensics

The global leader in website visitor identification.

What if you could see every company that has visited your website, and get alerts when they do?

IP tracking is a great way to see when an anonymous person from a known company IP address has visited your website, as well as what and how many pages they’ve viewed. It also gives you a reason to call, so you don’t have to go in cold.

Lead Forensics reveals the identity of your anonymous website traffic through business IP tracking and turns them into sales leads in real-time.



The most powerful conversion optimisation toolkit.

Optinmonster helps you optimise your conversion rate through impressive opt-in forms. It features an easy-to-use drag and drop tool and allows you to create a whole array of attention-grabbing campaign types such as Lightbox popups, full-screen welcome mat’s, slide-in scroll-boxes, floating bars, and more.

Optinmonster can also detect your visitors’ behaviour and use smart triggers to always display the right campaign to the right person at the right time.



Record and share video messages of your screen, cam, or both.

Loom is a tool we’ve been using to create screen-captured demo videos. These videos are perfect for sending quick demos over of your technology to help prospects better understand and engage with your business. You can talk while you record your screen, and it even includes a webcam feed in the corner that shows your face as you’re talking.

This chrome extension is so quick and easy to use, and once you’ve recorded your video, you can add CTA links to convert viewers into leads, and embed them into emails or post them to social media for your lead generation campaigns.



Create impressive web pages to display documents at all stages of the sales process.

While others are sending out stale, static documents to prospects, Qwilr Pages are interactive, beautifully branded, and mobile-responsive to help you stand out from the competition.

Best of all? You can get page notifications to let you know as soon as your document is viewed or accepted. And powerful analytics give insight into how and when prospects are interacting with your documents. This means you can ditch the waiting game, tailor your content, and follow up at the perfect time.



Find professional email addresses in seconds to connect with the most relevant people.

This one’s essential, because if you don’t have the right contact details, you’re falling at the first hurdle with your lead generation efforts.

With domain search, email finder, author finder and email verifier tools, hunter.io helps you find the valid business email addresses you need to connect with those most important to your business. This allows you to remove the guesswork, quickly and easily find your ideal customers’ emails, and be confident when you’re contacting them that there won’t be any bounces or incorrect details.


Want to learn more?

Shortlist Marketing partners with some of the best technology partners in the world to ensure you have a campaign that delivers. If you’d like to chat to us about any of these tools or want to implement them for your campaigns, get in touch!


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