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16th May 2024

How outsourcing can boost SDR performance

How outsourcing can boost SDR performance

Posted by Lucy Brown

Sales Development Representatives are responsible for identifying, qualifying, nurturing and converting potential customers for B2B businesses and are a critical component of any successful sales strategy. 

However, managing an in-house SDR team can be resource-intensive and challenging, leading many businesses to explore outsourcing as a viable solution. In this blog post, we'll explore the benefits of outsourcing SDRs and why it can benefit your business growth. 



Outsourcing SDRs can significantly reduce operational costs associated with hiring, training, and managing an in-house team. By partnering with a reputable outsourcing provider, you can access skilled SDRs at a fraction of the cost, allowing you to allocate resources more efficiently and invest in other areas of your business. 



Outsourcing providers specialise in sales development and have extensive experience in prospecting, lead qualification, and appointment setting.  

According to Gartner, companies that outsource sales development teams convert 40% of leads, compared to those that pass leads to internal quota-carrying sales reps, who convert leads at less than 5%. 

By leveraging outsourced SDR expertise, you can benefit from proven strategies and best practices that drive results. Outsourced SDRs possess the knowledge and skills to effectively engage with prospects and nurture them through the sales funnel. 



Outsourcing SDRs offers scalability and flexibility to meet fluctuating demand and business needs. Whether ramping up for a new product launch or expanding into new markets, outsourcing allows you to quickly scale your sales efforts without the constraints of hiring and training new staff. This agility is especially valuable in fast-paced industries where timing is critical. 


Improved efficiency and Productivity: 

According to Gartner, it generally takes more than 12 touches to reach an individual prospect.  

In other words, to reach potential customers, a salesperson needs to not only make numerous calls but also implement an effective strategy to follow up and nurture leads through the sales funnel using multiple channels and digital touches. 

However often, salespeople who are responsible for multiple deals and 70% of the sales cycle cannot possibly meet the required management of these processes necessary to nurture leads and get higher conversion rates. 

By outsourcing SDRs, you can free up internal resources and focus on your core competencies and strategic initiatives. Rather than spending time and effort on management and follow up, your internal teams can concentrate on important activities like, product development, customer satisfaction and immediate business. 


Access to Technology and Tools: 

Outsourcing providers often have access to advanced technology platforms and sales enablement tools that enhance productivity and efficiency. From CRM systems to marketing automation software, outsourcing partners can leverage these tools to streamline workflows, track performance metrics, and optimise sales processes. By harnessing the power of technology, outsourced SDRs can deliver better results in less time. 


Why Outsource with Shortlist Marketing 

At Shortlist Marketing, our skilled sales team has extensive experience communicating with senior decision-makers across various industries.  

We take the time to understand your company, products, market, and competitors to create integrated campaigns that enable our SDR to focus on building a solid pipeline through practical questioning and intelligent sales conversations, ensuring a steady stream of high-quality sales opportunities for your business.   

If initial outreach fails, our experts use various methods such as personalised emails, LinkedIn connections, and Loom videos to engage prospects and drive them back to the phone for qualification. 

We understand the importance of representing your brand effectively and creating valuable opportunities for your business, which is why we use experienced SDR callers and invest time in training our staff. We prioritise quality over quantity, carefully qualifying and nurturing every lead to deliver only sales-ready opportunities to your door.  

Get in contact today to experience the benefits of outsourced SDR with Shortlist Marketing. 

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