Through our B2B intent data you can identify prospects actively researching your solutions by analysing first – and third-party signals.
First-party intent data comes directly from your own channels, such as website visits, content downloads, email interactions, and webinar attendance. This data provides real-time insights into how prospects engage with your brand, helping you identify warm leads and tailor outreach accordingly. Because it’s gathered from direct interactions, first-party data is highly reliable, offering clear signals of buying intent. However, it is limited to your existing audience, meaning it may not uncover new prospects actively researching solutions elsewhere.
Third-party intent data, on the other hand, is collected from external sources, such as publisher networks, review sites, or data providers that track buying signals across the web. This data helps identify businesses researching relevant topics outside your ecosystem, allowing you to reach new, high-intent prospects before competitors. While third-party data expands your reach, it may not always be as precise or timely as first-party data. The best B2B lead generation strategies leverage both sources—using first-party data for personalised engagement and third-party data to proactively target in-market buyers.
Increase your conversion rate by only pursuing targeted, qualified leads
Integrate all the elements of your marketing to consistently deliver quality leads
Maximise the effectiveness of your sales funnels
Intent data is crucial in B2B lead generation because it helps identify prospects who are actively researching solutions, allowing sales and marketing teams to engage them at the right time. By analysing signals from first-party sources (such as website visits and content downloads) and third-party sources (like search behaviour and industry publications), businesses can prioritise high-intent leads, personalise outreach, and improve conversion rates.
“We had the option to employ a full-time marketing resource to further build on the success we were seeing. Once again Shortlist Marketing proved invaluable as their marketing team joined the campaign helping improve our outreach, demonstrating just how much they understand and can deliver around the entirety of B2B lead generation.”
Paul Belworthy
Head of Sales and Marketing at GOb2b
“So far, Shortlist have generated a large volume of high-quality leads, all of which have been well-qualified, which helps us to reach our targets.”
Bright Masih
Head of UK Commercial at SnapFulfil
At Shortlist Marketing, we use intent data to generate high-quality B2B leads by identifying and engaging prospects actively searching for our clients’ solutions. By combining first- and third-party intent signals, we create targeted, data-driven campaigns that drive higher conversions.
This approach ensures our clients engage highly qualified keads, leading to faster sales cycles and higher ROI.
“We had the option to employ a full-time marketing resource to further build on the success we were seeing. Once again Shortlist Marketing proved invaluable as their marketing team joined the campaign helping improve our outreach, demonstrating just how much they understand and can deliver around the entirety of B2B lead generation.”
“So far, Shortlist have generated a large volume of high-quality leads, all of which have been well-qualified, which helps us to reach our targets.”
These are the main questions that our clients asked us before they partnered with us.
Please contact us for an initial chat with one of our consultants.
High-quality sales leads are the fuel that keeps your growth plans moving. We have been helping companies achieve their growth plans for over 15 years by ensuring their sales teams get leads that convert into customers.
We understand that your marketing database is the foundation for your sales outreach. We will ensure that your data reflects, not only, your ideal target market but also your prospects buying behaviour.
Whether it’s your marketing leads, identifiable website visitors, event attendees or content downloads our conversion methodology converts initial intent into qualified opportunities for your sales team.
Many people know they need to grow but may not be sure about how a professional B2B sales growth agency can help them. Let us know your primary B2B sales goal and we will demonstrate how we can help.
