Integrated and tailored campaigns that generate qualified leads

Securing leads is a top priority for most B2B organisations, but it’s important to recognise that not all leads are equal.

To help you meet your growth targets, we take the time to understand your company, products, market and competitors to generate the quality – and quantity – of leads that you need. We then use our extensive skill and experience to manage your prospects and deliver effective messaging to them at the key stages of your unique pipeline, carefully nurturing them into promising opportunities for your sales team.

The landscape of B2B lead generation has changed dramatically over the last 10 years with the rise in digital marketing, social media and intelligent analytics. And, we’ve made sure we’re able to leverage all of these developments to help you succeed.

Effective B2B telemarketing isn’t just about closing every conversation today, but building up a solid pipeline through practical questioning and intelligent sales conversations. This approach not only uncovers immediate opportunities, but will ensure you have a healthy pipeline with a steady stream of high-quality sales opportunities.

You’re trusting us to represent your brand, so it’s not only imperative that we put great, experienced callers on your campaign, but that we also invest both the time and effort in training our staff on your products/services, company and markets.

Your clients are as unique as your business. That’s why a one-size-fits-all approach just won’t do when it comes to creating your marketing database.

At Shortlist Marketing, we understand data. And, crucially, we understand how it impacts the success of your lead generation and direct marketing campaigns. With the right database, you’ll save time, money and effort by ensuring you only target those who are likely to buy from you.

We’ll work with you to fully understand your data needs, before recommending which of our services will help you achieve your goals. And this comes with our unique 12-month data guarantee.

It’s incredibly frustrating when a prospect that you thought was a secure sale suddenly decides not to proceed. The most effective way to stop this happening is to find out the reason behind it – and then learn from your mistakes. Our Sales Loss Analysis provides you and your sales team with a deep understanding of which areas of your customer journey require improvement and how it compares to your competitors.

As an impartial third party, who’s removed from the customer experience, we’re able to gain honest feedback about why your sale was unsuccessful and your competitor was chosen. Research has shown that companies who perform loss analysis have higher customer retention and lead conversion rates, as well as having a higher percentage of sales staff reaching their targets.

Isn’t it great when you get an inbound lead? Someone who is already primed to buy from you? Yet our research found that 35% of all inbound enquiries – whether they are telephone, email or web – never get followed up. It seems ridiculous, doesn’t it?

Let us help you make sure you take full advantage of all inbound sales opportunities with our Inbound Marketing Follow-up service. We guarantee to respond to all enquiries received during office hours within 15 minutes. Each day, we’ll send you a report outlining the outcome of each follow-up and where they are in your sales funnel.

At Shortlist Marketing, we understand the challenges, risks and financial obligations of expanding into a new country. That’s why we work with companies to help them test the UK market before committing fully to the expansion.

We can help you gain a full understanding of your target market here in the UK, as well as the competitors you will be vying against. Once you have defined your expansion plan, we can help you trial it by promoting your brand and sourcing warm leads for you. And all of this can happen before you commit to setting up an office base here.